This content was originally posted in 7DAYS UAE website at: Global gym franchise coming to Dubai
A fast-growing gym franchise that combines mixed martial arts (MMA) and fitness is moving into the UAE with a venue in Dubai. The new location, launching in early 2016, is the first of several gyms scheduled to open throughout the Middle East. Since debuting in 2009, UFC Gym has opened more than 120 locations throughout the United States, Australia and Canada. The fitness franchise has continued to grow at a rapid pace opening more than 50 locations in the past two years and more than 100 clubs expected to open in the next year. “The exponential growth we have experienced to date and the overwhelming response to our fitness concept and brand proposition has been incredible,” UFC Gym CEO, Brent Leffel, said. “Our Middle East partnership marks a huge milestone for our company. We are excited to build on this momentum with the continued development of new UFC Gym locations with strong partners around the world.” UFC Gym offers a range of fitness classes, group and private MMA training, group fitness, personal and group dynamic performance-based training, plus MMA youth programmes, providing training to fit all ages and fitness levels. Membership includes unlimited access to UFC Octagon and signature classes such as Daily Ultimate Training (DUT), TRX, Muay Thai, Brazilian jiu-jitsu, kickboxing, boxing, mixed martial arts conditioning, women’s self-defence, as well as group fitness classes. “UFC Gym provides the opportunity for people to improve their shape, strength and fitness while learning a variety of self-defence disciplines in a group or one-on-one environment,” said UFC Gym Middle East Chief Operating Officer George Yiasemides. “UFC Gym provides members with an unprecedented experience, which is perfect for both families and serious athletes, with other unique factors, such as making it easy to get started without having to commit to long-term contracts. We also have a comprehensive youth programme for children four years and over, which will be a huge bonus for many parents wanting to get involved.” In addition to the corporately owned locations, UFC Gym offers the opportunity to own and operate UFC Gym franchises in the US and abroad. “This expansion speaks to the international appeal of UFC’s brand,” UFC President Dana White said. “From our athletes to our fan base, we have seen significant growth throughout international markets. We are thrilled UFC Gym is expanding to the emirates and bringing signature MMA styles of training and fitness to a new region.” business@7days.ae
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